Internet Marketing
The theme of this seminal essay is the Advertising on Internet. This way of advertising is new in the marketing industry and it is a result of a world wide popularization of the Internet.
Every day, there are many new users on Internet and unavoidably it becomes one of the most powerful media all around the world. The expansion of Internet also brought a new way of doing business. Many companies are present on-line and sell their products and services trough the net.
The Internet as a medium has many advantages over the other (traditional) promotion media as newspaper, radio, TV etc. It greatest advantage it's the possibility for interactive communication with the potential costumers and the possibility for precise targeting.
Having all that in mind, it is understandable that the Advertisement on Internet will become necessary part of the promotional mix of the companies. Since this becomes a reality it is important to have organized approach concerning this issue. An online advertising campaign, like any media campaign, requires strategic planning to ensure that money is well spent and that objectives are achieved.
The advertising on the Internet in R. Macedonia is at it's beginning, but will develop and grow parallel with the further penetration of the Internet in the Macedonian society and economy.
Every day, there are many new users on Internet and unavoidably it becomes one of the most powerful media all around the world. The expansion of Internet also brought a new way of doing business. Many companies are present on-line and sell their products and services trough the net.
The Internet as a medium has many advantages over the other (traditional) promotion media as newspaper, radio, TV etc. It greatest advantage it's the possibility for interactive communication with the potential costumers and the possibility for precise targeting.
Having all that in mind, it is understandable that the Advertisement on Internet will become necessary part of the promotional mix of the companies. Since this becomes a reality it is important to have organized approach concerning this issue. An online advertising campaign, like any media campaign, requires strategic planning to ensure that money is well spent and that objectives are achieved.
The advertising on the Internet in R. Macedonia is at it's beginning, but will develop and grow parallel with the further penetration of the Internet in the Macedonian society and economy.
Labels: Internet Marketing
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